The Cobra Effect: When Incentives Backfire (and What It Teaches Businesses Today)
The Cobra Effect: When Incentives Backfire (and What It Teaches Businesses Today) Most businesses believe incentives are the answer. Want higher performance? Add a bonus.Want faster results? Offer a reward.Want a problem solved? Put a bounty on it. Sounds logical… until it isn’t. There’s a famous concept in economics and organizational behavior called the Cobra […]
The Cobra Effect: When Incentives Backfire (and What It Teaches Businesses Today) Read More »







